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WATCHES & WONDERS 2026

A considered view of this year’s releases, from Geneva to our region.

Through the lens of Ahmed Seddiqi

Watches & Wonders 2026 introduces the year’s most anticipated timepieces. We explore the craftsmanship, ideas, and innovations defining what collectors will seek next. Keep an eye out as more unfolds.

FAIR IN FOCUS

Our edit cuts through the noise, examining the watches that moved us, the ideas that surfaced across brands, and what the fair signals for collectors in our region.

WHAT STILL MATTERS AFTER GENEVA
The press releases have been sent, the booths have been dismantled
Technical Marvels from Watches & Wonders
Showcasing the ingenuity of Swiss watchmaking
New Releases from Watches & Wonders Up for Anything
From space to the racetrack, here are five watches that can handle it all.
High Demand Highlights From Watches & Wonders 2026
Every year at Watches & Wonders, a handful of releases dominate
Indie Highlights from Watches & Wonders
Some of the most exciting independent watches on show in Geneva.
What Are Collectors Looking For This Year?
The rules of collecting have changed. Find out what is driving the decisions being made right now.

FRESH FROM GENEVA

Presented at Watches & Wonders, these are the releases shaping the year ahead.

Hublot
Hublot arrives at Watches and Wonders 2026 with a debut that fuses football legend
Ulysse Nardin
Ulysse Nardin arrives at Watches and Wonders 2026 with a landmark 25 years in the making.
Parmigiani
Parmigiani Fleurier arrives at Watches and Wonders 2026
Rolex
A century after the Oyster first redefined the wristwatch, Rolex arrives at Watches & Wonders 2026
Gerald Charles
At Watches & Wonders 2026, Gerald Charles advances its Masterlink collection
Trilobe
Trilobe arrives at Watches & Wonders 2026 with a singular perspective on time.
Ressence
Ressence arrives at Watches and Wonders 2026 with a watch that feels both entirely familiar
Oris
Oris arrives at Watches & Wonders 2026 with a collection shaped by its enduring independence
Chopard
Chopard arrives at Watches & Wonders 2026 with a collection that reflects three decades
Bvlgari
Bvlgari arrives at Watches & Wonders 2026 with a collection defined by its mastery of form.

Tick Talk with MAMS

Watches & Wonders releases through Mohammed Abdulmagied Seddiqi's lens.

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ANTICIPATE THE ARRIVALS

 

As this year’s Watches & Wonders novelties begin arriving in the UAE in the coming months, we invite you to register your interest below. Please use the description field to share the pieces you would like to explore further and select “Query” under topic before submitting.

Register your interest

THERE IS MORE TO SEE IN PERSON

Our boutiques are home to some of the world's most exceptional watch and jewellery collections. Walk in and let our teams help you find the right piece.