Introducing: Tudor’s new Black Bay S&G models

Modern and yet mid-century. Stylish and yet practical. In any guise, Tudor’s flagship watch has come to define a generation

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Discover Rolex

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail.

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A Lust For Life

Seize the day with the Swiss luxury watch and jewellery house de Grisogono

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Freak or Unique?

As Ulysse Nardin opens a new boutique in Dubai Mall, Ahmed Seddiqi & Sons considers the merits of one of the most unconventional of Swiss watch companies

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About Seddiqi

A destination for luxury brands

The curators of time, Ahmed Seddiqi & Sons has been nurturing the growth of the region’s collector base since 1950. Today, the company is recognised as a pioneer amongst the leading retailers in the Middle East with an extensive portfolio of over 60 luxury timepieces and jewellery brands across 51 locations in the UAE. An advocate of horology in the region’s retail landscape, Ahmed Seddiqi & Sons is committed to preserving and enhancing the legacy of its founder, led by the dedication and passion of the second, third and fourth generation of the Seddiqi Family. The organization continues to create sustainable platforms for watchmaking and servicing, supporting watch enthusiasts and collectors in the region to increase their passion and understanding of the art of timekeeping.


We provide our clients with tailor-made services by offering a comprehensive purchasing approach to horology.


Our Journal

A careful look into the luxury watch industry and some of the highlights we've discovered.


Boutique Locator

Our retail network consists of 75 locations ranging from multi-brand to dedicated boutiques across the UAE.


Global Partners

Our portfolio consists of over 70 of the world’s leading luxury watch and jewellery brands.

In focus
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Our stores

Boutique locator

Search our expansive network of boutiques across the UAE
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