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75 Years of Ahmed Seddiqi

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From a single boutique to a trusted name in luxury, our journey has been shaped by passion, expertise, and lasting relationships.

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Time Honoured, Craft Perfected

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A curated selection of the world’s most prestigious timepieces and jewellery, presented with unmatched craftsmanship and an unwavering commitment to excellence.

An Expansive Network of Luxury Boutiques Across the UAE

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Discover a distinguished retail experience with an extensive network of over 40 boutiques, including dedicated monobrand locations and curated multibrand boutique.

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Curating Time since 1950

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Setting a new standard of time

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A COLLECTION OF OVER 50 LUXURY BRANDS

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75th Articles listing

Article 1 image - A cabinet full of west ends

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From Bahrain to Dubai, this is the story of how Ahmed Seddiqi sold his first watch.

A CABINET FULL OF WEST ENDS

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How one sketch sparked the beginning of a two-decade legacy of horological machines.

THE START OF MB&F

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In the 1950s, one letter to Geneva set the foundation for a partnership that would change watch re..

THE LETTER THAT SEALED A LEGACY

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How did Dubai Watch Week become one of the world’s most respected horological platforms?

FROM CONVERSATIONS TO COMMUNITY

The Seddiqi Stories

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The Difference Time Makes

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We began in 1950 with one small boutique and a promise to bring the world’s finest timepieces to Dubai. Seventy-five years on, that promise guides every new opening and every collection we introduce.