Summer of Sport

A selection of watches that will help you keep time, whichever sport you indulge in this summer

Read more

Discover Rolex

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail.

Explore Now
About Seddiqi

A destination for luxury brands

Ahmed Seddiqi & Sons, the curators of time, has been nurturing the growth of the regions collector base since 1950. Today, the company is recognised as a pioneer among the leading retailers in the region with an extensive portfolio of over 70 luxury timepieces and jewellery across 65 locations in the UAE. An advocate of horology in the region’s retail landscape, Ahmed Seddiqi & Sons is committed to preserving and enhancing the legacy its founder led by the dedication and passion of the second, third and fourth generation of the Seddiqi Family. The organization continues to create sustainable platforms for watchmaking and servicing, supporting watch enthusiasts and collectors in the region to increase their passion and understanding of the art of timekeeping.


We provide our clients with a unique range of services including consultation, advisory and after-sales servicing.


Our Journal

A careful look into the luxury watch industry and some of the highlights we've discovered.


Boutique Locator

Our retail network consists of 75 locations ranging from multi-brand to dedicated boutiques across the UAE.


Global Partners

Our portfolio consists of over 70 of the world’s leading luxury watch and jewellery brands.

In focus
Alternative text
Our stores

Boutique locator

Search our expansive network of boutiques across the UAE
Launch locator
Connect with us