Novelties 2026

Discover exceptional new timepieces and jewellery from the world’s leading brands, where innovation and artistry define the year ahead.

Novelties 2026

Discover exceptional new timepieces and jewellery from the world’s leading brands, where innovation and artistry define the year ahead.

Novelties 2026

Discover exceptional new timepieces and jewellery from the world’s leading brands, where innovation and artistry define the year ahead.

Novelties 2026

Discover exceptional new timepieces and jewellery from the world’s leading brands, where innovation and artistry define the year ahead.

Curating Time since 1950

Since 1950, Ahmed Seddiqi has been the UAE’s premier destination for luxury watches and fine jewellery, bringing together craftsmanship, tradition, and unparalleled expertise.

Ahmed Seddiqi’s Collection of Watches & Jewellery

 

Explore our range of watches and jewellery your first step into Ahmed Seddiqi’s collection.

Watches

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Jewellery

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LIMITED EDITION COLLECTION

Created with some of the world’s most respected watchmakers. Take a closer look at our limited editions created to mark our 75th anniversary, and discover the stories behind them.

A COLLECTION OF OVER 50 LUXURY BRANDS

Ahmed Seddiqi presents an unparalleled range of timepieces and jewellery from globally renowned maisons. Our selection spans revered heritage brands and avant-garde creators.

DISCOVER A CURATED JOURNEY

Visit a boutique to explore expertly chosen watches and jewellery, discover how they’re crafted, and experience luxury with depth.

The Seddiqi Stories

These are the defining moments of our legacy.

5 minute read
A CABINET FULL OF WEST ENDS
From Bahrain to Dubai, this is the story of how Ahmed Seddiqi sold his first watch.
5 minute read
THE START OF MB&F
How one sketch sparked the beginning of a two-decade legacy of horological machines.
6 minute read
THE LETTER THAT SEALED A LEGACY
In the 1950s, one letter to Geneva set the foundation for a partnership that would change watch re..
7 minute read
FROM CONVERSATIONS TO COMMUNITY
How did Dubai Watch Week become one of the world’s most respected horological platforms?
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The Difference Time Makes

We began in 1950 with one small boutique and a promise to bring the world’s finest timepieces to Dubai. Seventy-five years on, that promise guides every new opening and every collection we introduce.