Meet the brand: Ahmed Seddiqi & Sons welcomes Franco-Swiss watchmaker Bell & Ross into the fold.
There’s an easy assumption that all the world’s best watch brands are Swiss – and in many ways, that’s true: a great many of them are. But that definition can be too narrow to allow for a broader appreciation of fine watchmaking. Consider, for example the Bell & Ross, a French company that designs its watches at its Parisian HQ and produces them in its Swiss facility, and which is now available through Ahmed Seddiqi & Sons.
That’s particularly good news if you like your watches confident, memorable and perhaps even audacious. Bell & Ross is still a young company in watchmaking terms, founded as recently as 1992, and with that comes a freshness and a sense of adventure you won’t always find with some of the more established brands.