Ahmed Seddiqi & Sons debuts the Swiss company’s striking new watch in the Middle East
It was one of the big stories of the SIHH watch fair in January. Audemars Piguet, creator of the iconic Royal Oak, introduced a whole new collection. Dubbed Code 11:59, it arrived on the scene like a firework going off in an elevator. Not only was it the first new Audemars Piguet line in a generation, it was also bold, challenging and designed – as Audemars Piguet would say – to break the rules.
Ahmed Seddiqi & Sons is the first retailer in the Middle East to offer Code 11:59 to watch buyers. Which means it’s time for some analysis. What is Code 11:59? What do we need to know about it? And most importantly, is it a new icon for the next generation of watch lovers?