What happens when one of the most inventive mechanical Swiss watch companies turns its attentions to art? MB&F’s M.A.D. art gallery on the Dubai Mall’s Fashion Avenue provides an explosive answer
Fans of independent watchmaking will know MB&F, short for Maximilian Büsser and Friends. The Swiss microbrand produces wildly inventive ‘machines’ that reimagine how a mechanical watch displays time. Its high-concept creations have become highly collectible, even in the short time since it was founded in 2005. Earlier this year, we covered the young brand’s first ladies’ piece, the spectacular Legacy Machine FlyingT launched at Baselworld in March. Like everything else in MB&F’s collection, it’s a status-quo smasher.
In 2011, MB&F opened a gallery in Geneva that paired watchmaking with the parallel universe of mechanical art. Dubbed the ‘M.A.D. Gallery’, it created a showcase for artists whose work brought together the same elevated aesthetics and mechanical experimentation seen in MB&F watches.
In 2016, Ahmed Seddiqi & Sons opened a M.A.D. Gallery on Dubai Mall’s Fashion Avenue, which in the three years since has served as a tableau for some magnificently bewildering pieces. Here, we’ve picked out four currently available to our customers. Come by for a visit – these works have to be seen with the naked eye before they can be fully appreciated.