April 04, 2018
LOUIS ERARD LAUNCHES ITS FIRST LIMITED EDITION UAE HERITAGE TIMEPIECE
A limited edition Louis Erard timepiece that proudly celebrates the unique heritage of the United Arab Emirates has been unveiled in Al Manara International Jewellery (AMIJ) stores across Abu Dhabi and Al Ain.
With only 50 pieces available, the Abu Dhabi limited-edition is a must-have item for watch aficionados and collectors in the region and has been designed to include some special aesthetic features.
The exclusive timepiece celebrates UAE heritage. Finer details include the distinctive red, white, black and green colour scheme that perfectly reflects the Emirates’ national flag.
Other unique features that bring the watch to life include the Indian date and bezel numerals, highlighting the indexes of number 2 and number 12, which refer to UAE union day on 2nd December. The backside of the watch also boasts an intricate engraving of the iconic Abu Dhabi skyline along with a limited edition piece number in Arabic.
Home of Swiss watchmaking since 1931, Louis Erard takes pride in producing timepieces that cleverly embrace originality, authenticity and heritage and have established an international reputation for quality and expertise.
Commenting on the limited edition piece, Alain Spinedi, CEO of Louis Erard, said: “From concept to design, producing this limited edition Abu Dhabi timepiece has been an exciting journey for everyone at Louis Erard. From the outset we wanted to pay tribute to the rich heritage of the United Arab Emirates and chose National Day and Abu Dhabi as our source of inspiration. We are delighted to unveil these special 50 pieces in collaboration with AMIJ, which have been made to reflect the patriotism of the emirate and also to suit all occasions.”
Mohammed Abdulmagied Seddiqi, said: “We are honored to be part of Louis Erard’s first limited edition launch in the UAE. The timepiece is truly unique and will be well received by watch lovers looking to add a bespoke piece with special features to their collection. We look forward to welcoming customers to Al Manara International Jewellery stores in Abu Dhabi and Al Ain to see the piece for themselves and what better time than in the lead up to the celebration of National Day itself.”
The limited edition Abu Dhabi timepiece is available to buy at AMIJ stores in Galleria, Yas Mall, Al Ain Mall, Marina Mall Abu Dhabi and Abu Dhabi Mall.