The independent Swiss watchmaker breaks with its own conventions and creates its first watch for women
The watch industry, as a rule, is a peaceful place. It’s polite, calm, quiet. Walk the aisles of a watch manufacture, and the gentle sound of a watchmaker’s careful tinkering is likely only to be disturbed by the sound of music escaping from that same watchmaker’s earbuds.
At business level it’s the same. Crisp blue suits, neatly coiffured hair and cool, calculated logic. No one ever seems to say anything controversial in traditional watchmaking. No one ever shouts.