Ahmed Seddiqi & Sons celebrates the avant-garde watches that point to the future of wristwatch design and technology
What is an ‘avant-garde’ watch? The term pops up a lot in watchmaking. Taken from the French for ‘vanguard’ or ‘advance guard’, it originally appeared in its recognised form in the first half of the 19th century when it was used by reformers to describe the power of art in leading social change.
In watches, social change is not strictly top of the agenda (although sustainability is coming) – instead, avant-garde describes designs and technologies that break with convention and propel watchmaking forward.
Come the turn of the Millennium 20 years ago, Swiss watchmaking was moving into a period of unprecedented prosperity, but it was also looking stale. Since then, a new generation of brands, designers and innovators has entered the industry (not just from Switzerland), and with them have come some of the most startling, most avant-garde watches ever seen.
Here are six to get your head around, each breaking new ground and paving the way for the future of fine watchmaking.