Most watches are round with three hands and a leather strap. But sometimes watch design can be a lot more entertaining
Close your eyes and picture a watch. Chances are, your mind has gone to a classic round-cased model with two or three hands and a brown or black leather strap. Something simple like a Patek Philippe Calatrava, or a TAG Heuer Carrera. These are forms that have been with us for generations. They don’t change and there’s no reason to believe they won’t be with us forever.
There are two reasons for this. First is that the design works – and we all like design that does what it’s supposed to do well. At heart, a watch is a tool for telling the time. Representing the time over two 12-hour half-days around a 360-degree dial makes sense. Other applications have come and stayed – digital displays, for example – but none has done for the original. And second, it’s because we like it. The round form is organic, natural, easy on the eye. It pleases most people, most of the time.
But not all of the people all of the time.
One of the benefits of the watch industry boom of the last 30 years is that it has created space for brands that take a more playful approach to watch design. In some cases, that means reimagining the way we tell the time (see Urwerk or MB&F), but in others it simply means spicing things up with colourful decoration. Watches like these make the watchmaking landscape so much more entertaining.
Here’s Ahmed Seddiqi & Son’s edit of the watches that do away with the straight jacket, just for the fun of it.