In 2014, Ilya Gelfman turned to the idea of releasing wristwatches under his own brand name. The idea that came to him was a retrofuturistic electronic digital watch, where the time is displayed via Nixie tubes (cold cathode neon readout tubes). The watch, named IN-16 Nixie, uses two vintage Nixie tubes manufactured in the 1980s. The design combines avant-garde, retro-futuristic, cyberpunk and postapocalyptic motifs, while the stainless-steel case is machined and finished to high watchmaking standards. In 2022, Gelfman IN-16 Nixie watch was nominated in the “Petite Aiguille” category of the GPHG Grand Prix of Haute Horlogerie de Geneve, the most prestigious award in the global watch industry.