5 of the Most Exciting New Releases from Geneva Watch Days
With over 66 watchmakers attending Geneva Watch Days 2025 edition, watch lovers are spoiled for choice when it comes to new releases. Following up on our initial highlights of the show, here are another handful of releases that epitomise the colour, creativity, and collaboration that make watchmaking so vibrant and exciting.
The Bvlgari Octo Finissimo Lee Ufan
Since its introduction over 10 years ago, Bulgari's Octo Finissimo has seen numerous creative interpretations. The latest collaborator to work on this iconic thin watch is Lee Ufan, a South Korean-born artist who often deals with the emotional resonance of objects.
Ufan's vision for the Octo Finissimo is remarkable, with a subtle and minimalist mirrored dial, framed by a titanium Octo Finissimo case, the likes of which we haven't seen before. Ufan has given the case and bracelet a dramatic and seemingly organic textured pattern that only serves to highlight the blank purity of the dial.
The Gerald Charles Masterlink Gem-Set
For Geneva Watch Days, Gerald Charles has presented a precious version of its unique take on an integrated sports watch — the Masterlink. Inspired by and evolved from a 2007 design by Gérald Genta, a unique piece called the Sarawak, the latest Masterlink is a trio of limited-edition pieces, steel on steel bracelets with a white gold bezel that is absolutely packed with precious stones.
The three versions presented are set with either 60 blue sapphires, red sapphires or tsavorites, with dial markers to match. Each version is limited to 10 pieces, but they make a statement like no other.
The Louis Erard x Wire Art Fil d'Or
Louis Erard has once again partnered with Wire Art Switzerland to create an exceptional limited edition that creates a traditional Métiers d'Art dial in an entirely new way. The intricate repeated pattern on the dial of this 39mm Noirmont-cased watch is the work of incredibly fine wire embroidery.
Instead of using traditional jewellery techniques, the team at Wire Art Switzerland has repurposed machines once used to create microchips into something that creates impossibly fine works of wire embroidery. In all, 2320 24k gold threads, three times thinner than a human hair, have been placed onto the cube motif dial, making for a stunning work of miniature mechanical art.
The MB&F Legacy Machine 101 EVO
Since its debut in 2014, the Legacy Machine 101 has been a favourite for fans of MB&F — combining the brand’s signature approach to watchmaking in an accessible 40mm case. Ten years on, the LM101 has evolved into the LM101 EVO, the watchmaker's sportier execution of classic designs.
With an integrated rubber strap, improved water-resistance and a host of other improvements, the LM101 EVO is made for wearing, and with a titanium case and dials in salmon or peacock green, how can you resist?
The Urwerk UR-150 Blue Scorpion
Trust Urwerk to release one of the most eye-catching and dramatic watches of Geneva Watch Days. The UR-150 Blue Scorpion. A vivid blue version of the watch the brand debuted earlier this year, the UR-150 Scorpion. This modern take on their classic satellite time display offers a 'wider' satellite display and a more streamlined 42.5mm case.
Really, though, all eyes are on the vivid blue dial details and that dramatic titanium case execution. The organic concentric lines from the dial continue onto the case and even seamlessly onto the supple rubber strap, making this one exceptionally striking Scorpion.