The curators of time, Ahmed Seddiqi & Sons has been nurturing the growth of the region’s collector base since 1950. Today, the company is recognised as a pioneer amongst the leading retailers in the Middle East with an extensive portfolio of over 60 luxury timepieces and jewellery brands across 51 locations in the UAE. An advocate of horology in the region’s retail landscape, Ahmed Seddiqi & Sons is committed to preserving and enhancing the legacy of its founder, led by the dedication and passion of the second, third and fourth generation of the Seddiqi Family. The organization continues to create sustainable platforms for watchmaking and servicing, supporting watch enthusiasts and collectors in the region to increase their passion and understanding of the art of timekeeping.