The History

  • 1940

    Born in 1915, the late Founder Ahmed Qasim Seddiqi started collecting high quality Swiss watches in 1940

    1940

  • 1950

    Ibrahim Ahmed Seddiqi, the eldest of four children spent his time studying between Dubai and Bahrain. With his father’s passion for watches and an eye for detail, Ibrahim Seddiqi signed the first franchise deal with West End for Dubai

    1950

    Following the recommendation of His Highness Sheikh Rashid bin Saeed Al Maktoum, the late ruler of Dubai, Ahmed Seddiqi & Sons was awarded the Rolex franchise license for Dubai and Northern Emirates. This led the way for what would later become one of the most prestigious portfolios of...

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    1950

  • 1960

    Following his graduation, Ibrahim Ahmed Seddiqi joined his father and together they opened the first Ahmed Seddiqi & Sons store in the old Bur Dubai Souk.

    1960

    This year marks the addition of Patek Philippe to the Seddiqi portfolio 

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    1960

  • 1964

    Swiss Watch Services was established to provide after sales service to Seddiqi clients

    1964

  • 1965

    The first Ahmed Seddiqi & Sons watch exhibition was held at the Riveira Hotel (formally known as the Carlton) and was attended by the late crown prince of Dubai, His Highness Sheikh Maktoum bin Rashid Al Maktoum

    1965

  • 1967

    The second Ahmed Seddiqi & Son boutique was opened in the Bur Dubai district

    1967

  • 1970

    This year marks the addition of Gerald Genta to the Seddiqi portfolio.

    1970

    The third Ahmed Seddiqi & Sons boutique was opened in Souk Murshid

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    1970

  • 1971

    On December 2nd, the United Arab Emirates was formed 

    1971

  • 1972

    This year marks the addition of Chopard to the Seddiqi portfolio

    1972

  • 1974

    Abdul Hamied Seddiqi joined his father and two older brothers in the family business after returning from Lausanne, Switzerland

    1974

  • 1980

    This year marks the addition of Harry Winston to the Seddiqi portfolio.

    1980

  • 1981

    The fourth showroom was opened in the newly launched Deira Tower

    1981

  • 1982

    This year marks the addition of Audemar Piguet to the Seddiqi portfolio

    1982

  • 1983

    On 29th March Ahmed Seddiqi & Sons added Corum to their portfolio

    1983

  • 1985

    This year marks the addition of Movado to the Seddiqi portfolio.

    1985

  • 1987

    This year marks the addition of Hublot to the Seddiqi portfolio

    1987

  • 1988

    This years makrs the addition of TAG Heuer to the Seddiqi portfolio

    1988

    This year marks the addtion of Concord to the Seddiqi portfolio

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    1988

  • 1989

    Mohammed  Ibrahim  Seddiqi  joined his  grandfather,  uncles  and  his father  in  the  family business, becoming the first third generation to join the family business.

    1989

    Ahmed Seddiqi & Sons received a certificate of appreciation celebrating the 40 years of West End and the Seddiqi relationship

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    1989

  • 1990

    This year marks the addition of Guy Laroche to the Seddiqi portfolio.

    1990

    This year marks the addition of Charles Jourdan to the Seddiqi portfolio

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    1990

  • 1992

    This year marks the addition of Daniel Roth to the Seddiqi portfolio.

    1992

  • 1993

    The first Chopard boutique in the Middle East was opened in Dubai’s Wafi mall in January by His Highness Sheikh Mohammed bin Rashid Al Maktoum.

    1993

  • 1994

    This year marks the addition of Hermes to the Seddiqi portfolio.

    1994

    This year marks the addition of Guess to the Seddiqi portfolio.

    1994

    Ahmed Seddiqi & Sons added GC to its portfolio

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    1994

  • 1995

    Qasim Ibrahim Seddiqi joined the family business

    1995

    First Guess watch boutique opened in Deira City Centre

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    1995

  • 1996

    Mahra Abdulmagied Seddiqi was the first Seddiqi woman to join the family business

    1996

  • 1997

    This year marks the addition of de Grisogono to the Seddiqi portfolio after the brand was launched in the 1993

    1997

  • 1998

    This year marks the addition of F.P. Journe to the Seddiqi portfolio.

    1998

    The  first  TAG Heuer  boutique  in  the  region  was  opened  on May  26  at Wafi  and  was inaugurated by tennis star Boris Becker.

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    1998

  • 1999

    This year marks the addition of A. Lange & Söhne to the Seddiqi portfolio.

    1999

    The Chopard boutique opened at Burj Al Arab hotel in Dubai.

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    1999

  • 2000

    This year marks the addition of Richard Mille to the Seddiqi portfolio

    2000

    This year marks the addition of Baume & Mercier to the Seddiqi portfolio.

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    2000

  • 2001

    This year marks the addition of Piaget to the Seddiqi portfolio.

    2001

    This year marks the addition of Buben & Zörweg to the Seddiqi portfolio.

    2001

    This year marks the addition of Officine Panerai to the Seddiqi portfolio.

    2001

    This year marks the addition of Emporio Armani to the Seddiqi portfolio.

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    2001

  • 2002

    The first Piaget boutique opened at Wafi Mall.

    2002

    Mohammed Abdulmagied Seddiqi joined the family business.

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    2002

  • 2003

    This year marks the addition of Nautica to the Seddiqi portfolio.

    2003

    December 2003 - The Ahmed Seddiqi & Sons' corporate office moved to Capricorn Tower in Dubai "making history"

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    2003

  • 2004

    February - The first Patek Philippe boutique in the Middle East was opened at Wafi Mall.

    2004

    The first Baume & Mercier boutique in the world was opened at BurJuman.

    2004

    October 5th - The second TAG Heuer boutique opened at the new extension of BurJuman.

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    2004

  • 2005

    Osama Ibrahim Seddiqi joined the family business.

    2005

    October 24th - The first Audemar Piguet boutique was opened at the Mall of the Emirates.

    2005

    October 27th - The first Rolex boutique was opened at the Mall of the Emirates.

    2005

    This year marks the addition of Dewitt to the Seddiqi portfolio.

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    2005

  • 2006

    Hind Abdul Hamied Seddiqi joined the family business as the VP of Marketing and established the marketing department in the same year

    2006

    Ahmed Seddiqi & Sons add Momo Design, to its portfolio

    2006

    Ferrari watches were initiated in 2006 and Ahmed Seddiqi & Sons was appointed the official agent for Dubai & Northern Emirates

    2006

    Ahmed Seddiqi & Sons add Marc Ecko to its portfolio

    2006

    Van Cleef & Arpels appointed Ahmed Seddiqi & Sons as its representatives in Abu Dhabi with the opening of its first boutique

    2006

    Ahmed Seddiqi & Sons add Reuge S.A. to its portfolio

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    2006

  • 2007

    Together with Chopard, the first Dubai Edition watch was launched with the new series of 250 pieces of Men’s Sport watch – the Mille Miglia, GMT and has continued the production every year with the same series

    2007

    Ahmed Seddiqi & Sons announced the construction of the first Rolex Tower to be built in the Middle East. This would become the first tower to be branded by Rolex but not owned by Rolex  

    2007

    A special edition watch was launched in the memory of the late Sheikh Maktoum bin Rashid Al Maktoum, a total of 250 pieces were produced

    2007

    Ahmed Seddiqi & Sons introduced the first Audemar Piguet Dubai Limited Edition timepieces to its customers, only 50 pieces were produced

    2007

    Ahmed Seddiqi & Sons adds Etoile to its portfolio

    2007

    Ahmed Seddiqi & Sons added Universal Geneve to its portfolio

    2007

    The first Dubai Edition was launched dubbed the "The Hulk" by the local watch collectors and was limited to 50 pieces only

    2007

    Opening of Rolex corner in Deira City Centre, Wafi Mall and Dubai Festival City

    2007

    Chopard opened at BurJuman February and Mall of the Emirates in June

    2007

    Moser commenced its partnership with Ahmed Seddiqi & Sons in November

    2007

    Hassan Abdulmagied Seddiqi joins Ahmed Seddiqi & Sons as the VP of HR

    2007

    Muna Mohammed Seddiqi became the first member of the fourth generation to join the family business as Creative Director

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    2007

  • 2008

    The first Buben & Zorweg boutique in the region opened at Wafi

    2008

    Ahmed Seddiqi & Sons became the representative for Dimier

    2008

    The first Hublot boutique in the Middle East opened at Wafi

    2008

    Ahmed Seddiqi & Sons added Volna to its portfolio

    2008

    The first Harry Winston flagship boutique was opened at the prestigious Atlantis, Palm Jumeirah

    2008

    The Chopard boutique opened at the Atlantis, Palm Jumeirah

    2008

    Another unique Dubai Edition Hublot watch was launched and limited to only 50 pieces called "The Vision" that was designed by Ahmed Seddiqi & Sons

    2008

    As part of their expansion strategy, Ahmed Seddiqi & Sons welcomes their new CEO, Christophe Nicaise

    2008

    The first De Grisogono boutique opened at Wafi Mall

    2008

    Ahmed Seddiqi & Sons open their first boutique at Atlantis, Palm Jumeirah

    2008

    Rolex boutique opened at Dubai Mall

    2008

    Ahmed Seddiqi & Sons opened the second Piaget store at Dubai Mall

    2008

    Another store opening for Chopard at Dubai Mall

    2008

    The third TAG Heuer boutique opened at Dubai Mall

    2008

    Rolex Awards for Enterprise was held for the first time in Middle East at the Madinat Arena, Dubai

    2008

    The first Richard Mille Boutique in the region opened at Dubai Mall

    2008

    The opening of the first Officine Panerai flag ship store in the region at Dubai Mall

    2008

    Debethune joined the elite portfolio of Ahmed Seddiqi & Sons

    2008

    The second Baume & Mercier boutique opened at the Dubai Mall

    2008

    The Corum Golden Bridge Dubai limited edition watched was produced in four different executions. Each execution was limited to 25 pieces and a total of 100 pieces were produced. These watches were designed in collaboration with Ahmed Seddiqi & Sons and executed by Corum.

    2008

    Abdul Hamied Seddiqi was awarded as one of the Ambassadors in Fine Watchmaking by "Fondation De La Haute Horlogerie", the award was presented by Mr. Patrick Normand, Head of the Middle Eastern delegation of the Foundation & Managing Director of Cartier Middle East

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    2008

  • 2009

    The first Baume & Mercier Dubai Edition watch was launched

    2009

    The first ever ladies Dubai Edition by Hublot dubbed "the lady Dubai" was launched

    2009

    Ahmed Seddiqi & Sons was awarded the second best retailer (Ahmed Seddiqi & Sons-Mall of Emirates) for the GCC Worldwide Merchandising Challenge during BASELWORLD 2009; globally more than 400 outlets participated

    2009

    The largest Patek Philippe boutique in the Middle East was officially opened on April 28 at Dubai Mall

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    2009

  • 2010

    The U.A.E's first GC Boutique opened at Mirdif City Centre during the first quarter of 2010

    2010

    Ahmed Abdulmagied Seddiqi joins his elder siblings at Ahmed Seddiqi & Sons

    2010

    Ahmed Seddiqi & Sons add Issey Miyake to their portfolio

    2010

    Ahmed Seddiqi & Sons add Ralph Lauren to their portfolio

    2010

    Launch of the book, Time for Emirates at the Capital Club

    1985
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    2010