Guess lunch Basel 2012
The global lifestyle brand famous for its innovative and trend setting designs, presented its Fall/Winter 2012 Jewellery collection at BASELWORLD 2012.
Basel, Switzerland — March 19, 2012 — GUESS, the global lifestyle brand famous for its innovative and trend setting designs, presented its Fall/Winter 2012 Jewellery collection at BASELWORLD 2012.
With increasing global visitors every year, the presence of GUESS Jewellery at BASELWORLD is part of the strategy for the jewellery category’s growth and expansion. GUESS Jewellery can be found in 60 different countries and is looking forward to its regional growth in the year of 2012.
“The most important thing for a jewellery brand today is to have its own identity,” said Senior VP of GUESS Jewellery, Eric Russack. “Our goal is to create compelling designs that endure. To ensure that we are remaining true to the brand but with innovation and creativity that appeals to our consumers.”
For Fall/Winter 2012, GUESS Jewellery unveiled a statement necklace from its Wild at Heart Collection that creates the illusion of seven different necklaces layered together to capture the Guess Girl’s sexy, young and adventurous spirit.
Since attention to detail is one of the main aesthetics that GUESS is constantly focused on, each layer of the necklace features unique elements. Shiny enamel and genuine crystal accents highlight a variety of motifs; including red and black crystal hearts, silver crystal pave locks, logos inspired by a secret admirer, and mixed animal prints. With a variety of links, chains, and cord elements, this statement piece reflects the brand DNA.
GUESS Jewellery received remarkably positive responses to the Wild at Heart Collection featuring GUESS’ iconic animal patterns and a mix of motifs that all work together to create a bold and powerful message. This collection is sure to be a winner in all markets.
Look for these new GUESS Jewellery collections in the upcoming Fall/Winter season in GUESS retail stores and select independent stores worldwide.
- Date :
- 29 March - 2012
- Time :
- 12:00 AM