Backstage at Cinecittà
Chopard provides a behind-the-scenes glimpse of the “dream factory”. On the occasion of the 67th Cannes Film Festival
Chopard revives the magic of the legendary Italian studios through a photographic exhibition entitled “Backstage at Cinecittà”. Whether stolen moments or duly posed-for portraits, captured off the set or in the midst of filming, the images chosen immerse observers in the intimacy of the Roman studios in their heyday during the 1950’s and 60’s. On show at the Chopard Rooftop throughout the Festival, this gallery of memories reveals the light-hearted spirit and the creative genius of the era, along with the incomparably chic, glamorous aura of its stars.
Cinecittà or the “dream factory”, the moniker often given to this complex of film studios built south of Rome in 1937, played a crucial role in the boom of Italian and indeed worldwide cinema. Over 3,000 films were shot there, including around 50 Oscar-winning productions.
The Cinecittà legend was formed by masterful works such as La Dolce Vita, Ben Hur, War and Peace, Cleopatra or The Leopard, and by incredibly charismatic stars such as Marcello Mastroianni, Anita Ekberg, Alain Delon, Sophia Loren, Charlton Heston and Audrey Hepburn. Sunglasses, Vespa scooters, paparazzi, supreme elegance, exuberant sensuality, abundant gaiety and creativity… The 28 or so pictures featured in the “Backstage” exhibition embody the quintessence of the Fifties and Sixties in Rome, during the golden age of Cinecittà.
The great names of Italian film-making are shown in a state of deep concentration, snapped in the exercise of their art: Ingrid Bergman and Roberto Rossellini comment on the script of Journey to Italy (1953), while Luchino Visconti, perched on a wooden stool and with an earnest gaze, directs a sequence from Rocco and his brothers (1960).
Some light-spirited and unusual shots reveal the relaxed atmosphere and joie de vivre pervading these historical moments. Fernandel, in his Don Camillo costume, continues to clown around off-camera (1952. Charlton Heston, dressed as Ben Hur, straddles a Vespa or plays rugby (1959), while Henry Fonda takes a quick nap between two scenes of War and Peace (1955). The stunning Ava Garner adjusts her outfit with the help of a costume designer for the filming of The Barefoot Contessa (1954), while Brigitte Bardot daydreams as she sips a cup of tea (1955).
In a few carefully selected images, the dream factory, “the city of divas” as Fellini used to call it, comes to life to the delight of film-lovers and all those who feel a sense of nostalgia for that era. Caroline Scheufele (co-president of Chopard) and Rodrigo Cipriani (president of Cinecittà Istituto Luce) will open this exhibition surrounded by well-known figures of Italian cinema world on Wednesday May 14th at 5pm at the Chopard Rooftop.
- Date :
- 22 April - 2014
- Time :
- 12:00 AM