Distinctive design allows watch enthusiasts a new VUE of time.

Dubai, UAE: Leading timepiece retailer, Ahmed Seddiqi & Sons has launched the distinctive range of VUE watches from iconic fashion brand and watch retailer, Issey Miyake. VUE is the eight series to be showcased by Issey Miyake and is the creation of internationally acclaimed Industrial designer Yves Behar, who has been honored by over 150 awards for his innovative concepts.

Designed to offer a new perspective on time, the VUE range has been inspired by a notion of ‘viewing time’ (as VUE is the French equivalent to VEIW in English) where the dial of the watch is analogue, but has been expertly crafted to show only the numbers signifying the current time, and no unnecessary digits. Each number appears and slowly disappears as time ticks away, essentially representing a viewing of time in the present and the arrival of the future. The watch has been inspired by the mystery of time and offers a new VUE of the past, present and future.

“Ahmed Seddiqi & Sons prides itself on offering one of the widest range of modern, stylish and cutting edge timepieces in the Middle East, and the VUE range is the latest addition to our portfolio of top-quality watches. Issey Miyake has emerged at the forefront of innovative designs and their latest offering is a prime example of this, tackling the concept of time from a unique perspective, which is both aesthetically par excellence and creatively distinct. The uniqueness of the watch lies in the excellent craftsmanship and the seamless emerging and disappearing of numbers as time passes”, said Mr. Mohammed Abdulmagied Seddiqi, VP of Sales & Retail, Ahmed Seddiqi & Sons.

The VUE collection is available exclusively at select Ahmed Seddiqi & Sons outlets across the UAE.