Victorinox Swiss Army
Four generations ago, in 1884, Karl Elsener presented the first multi-functional tool to the world: the original and now famous “Swiss Army Knife”. Today, this knife has become a true international icon and a highly recognizable symbol of functionality, innovation, reliability and design.
...to the watch
In 1989, the founder's great grandson Carl Elsener Jr. launched the brand’s first ever watch line. Since then, Victorinox Swiss Army’s reputation as a watchmaker has continued to develop. Its legendary mastery of craftsmanship and design has been extended to the innovative traditions and expertise of fine Swiss watchmaking, including the manufacture of mechanical chronographs.
With the Victorinox Swiss Army brand, Victorinox has succeeded in creating a strong identity within the watch industry. On the one hand, it embodies the tradition and renown of the “Original Swiss Army Knife” while on the other, Swiss watchmaking tradition and the excellent international reputation of Swiss-made watches.