The Values

Ahmed Seddiqi & Sons has continuously enjoyed an exceptional reputation in the region as a leading retailer of luxury Swiss watches.

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Ahmed Seddiqi & Sons has continuously enjoyed an exceptional reputation in the region as a leading retailer of luxury Swiss watches. Passion, trust, honesty and perseverance have contributed to the relationship that we enjoy today, with both our brands and customers. It took the passion of one man to start a legacy, which has produced not only an outstanding portfolio of brands but generations of watch connoisseurs.

 

The Mission

Our mission is to diversify our business portfolio in the region and retain our position as leaders in the Watch & Jewellery industry.

The Vision

Our vision is to become the region’s ultimate place:

  • To continuously provide impeccable service to our principal brands
  • To find world-class and exquisitely designed watches and jewellery
  • To create a unique shopping experience
  • To achieve the highest level of customer service
  • To empower our employees and recognize each employee’s contribution

Trust and Honesty

Ahmed Seddiqi & Sons is determined to maintain and expand the excellent relationship that it enjoys with our principal brands. Our long term success is based on the reputation that the company has built over the past six decades. Trust and honesty has always been and will continue to be the foundation of all our business endeavors. From just one brand – West End watches - to a vast portfolio of the best luxury Swiss watch brands, the company has attracted some of the biggest names in the watch industry. Today, we are proud to be the sole distributor of these amazing brands, most of which are synonymous with luxury. 

World Class Design

With the vast portfolio of over 50 brands, it is easy to see why Ahmed Seddiqi & Sons houses some of the most exclusive, innovative and unique time pieces. Each brand is a masterpiece in its own right. With intricate designs, architecture and innovative complications, we cater to a vast array of clients. Whether you are a teenager looking for the latest “it” watch, or a high profile industry professional, we have designs and brands to suite every taste. These brands continuously evolve and each symbolizes the perfection of their craftsmen. At Ahmed Seddiqi & Sons, we are proud to be associated with these truly global brands.