Ahmed Seddiqi & Sons is a family owned entity with a large portfolio of Swiss Watch brands. Thanks to its brand strategy and the vision of the late Mr. Ahmed Qasim Seddiqi, Ahmed Seddiqi & Sons has enjoyed a steady expansion since its inception in the late 1940s.

At the group, we believe that each employee contributes to the growth and success of the company, and this is evident with the strong and loyal workforce of 480 plus employees, some of whom have been with the organization since 1968.

Ahmed Seddiqi & Sons is the largest distributor of Swiss Brand of watches in the Middle East. We offer world-class and exquisitely designed watches and jewellery. From a humble beginning of a single store in 1950s, today Ahmed Seddiqi & Sons portfolio’ consists of over 50 prestigious brands across 52 locations in the UAE.

The first Ahmed Seddiqi & Sons shop had its origin in Souk Bur Dubai. As the business venture grew from a single shop in Dubai’s covered Souk, to a formidable network of close to two dozen elegant stores in some of the Gulf’s finest buildings, Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians.

He furthered this through his exclusive franchise agreements with the world’s leading Swiss watch companies and he assured it by keeping Ahmed Seddiqi & Sons a tightly controlled family operation. The Swiss watch brand West End has been with the company since the franchise agreement back in the 1950s. Today, Ahmed Seddiqi & Sons has emerged as the most reliable brands offering over 50 varieties of luxury Swiss watch brands under one roof.

Keeping in line with the vision of UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ahmed Seddiqi & Sons has focused on the local and international markets. Today, there are more watch aficionados and collectors among UAE nationals and the expatriate crowd. The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons’ family. The board of directors and executive committee is comprised of members of the second, third and fourth generations of the Seddiqi family.

What started as one man's passion over 60 years ago, is today an Empire that brings luxury and honesty to the hearts of watch collectors all over the world.